About Us

ABOUT US - In a nutshell
At Going Coco we are TRUE nature lovers!
We meticulously select the most luxurious and finest PLANT DERIVED ingredients, giving our formulas a generous NATURAL BOOST and leaving your locks begging for more. 
With sustainability as TOP PRIORITY at Going Coco headquarters, we bid FAREWELL to dreaded palm oil and welcomed Australian sourced sustainable ORGANIC COCONUT OIL with open arms saying YES to preserving the natural habitat of beloved endangered Orangutans.
Hello there, handsome!
We are also on an EARTH LOVING mission to rid the world of plastic.. which leads us to a big SHOUT OUT to our wonderful followers - AMAZING YOU - who are changing the world 3 plastic bottles at a time with every purchase.
 THE NAKED TRUTH
When it comes to our natural formulations, we believe that only the very best natural ingredients will do. our products nourish, replenish and hydrate sourcing super powers from the environment around us. we believe in nature and all the goodies stored within - we truly believe there is no need to incorporate any toxic chemicals into any of our formulations to get fantastic hair. 
The way nature intended.  
 CUTICLE SEALING TECHNOLOGY
 
SHHHH! Top Secrets revealed below... 

Our team of experts has meticulously researched and fine-tuned the science behind hair health. The secret lies in our patented Cuticle Sealing Technology.

But what exactly does it do?

  • Seals and Protects: The cuticle is the outermost layer of your hair shaft. When it’s damaged or raised, your hair becomes prone to frizz, tangles, and dullness. Our shampoo bars work like magic by sealing those cuticles shut, creating a protective shield against external aggressors.

  • Smooths and Softens: Imagine running your fingers through hair that feels as soft as silk. That’s the result of our Cuticle Sealing Technology. It smooths down the hair shaft, leaving you with touch-ably soft, manageable locks.

Our Shampoo Bars aren’t just good; they’re exceptional. We’ve rigorously tested them against other products on the market, and the verdict is unanimous: our formulation reigns supreme!

Say goodbye to dry, brittle hair. Experience the luxurious softness that turns heads and boosts your confidence.

We stand by our promise. If you don’t notice a significant improvement in your hair’s texture and manageability, we’ll refund your purchase—no questions asked.

Try a sample bar for free, order yours today. For a limited time only. 
100% NOURISHING ORGANIC COCONUT OIL
Coconut oil has all the benefits you could possibly think of, captured in a single natural oil. We only source 100% Organic Coconut Oil in local supply.
  • Coconut oil stimulates hair growth getting deep into its follicles
  • Coconut oil promotes scalp health with its deep soothing properties and helps fight dandruff
  • Coconut oil moisturizes and softens hair
  • Coconut oil adds lustre and shine to the hair
  • coconut oil prevents hair breakage and split ends, contributing to hair length
  • coconut oil slows down hair loss and is commonly used in the treatment of alopecia.
 OUR ENVIRONMENT
Respecting and protecting our environment is on the of the fundamental values on which our company was founded on. our bars are formulated for zero waste. Each shampoo bar outlasts shampoo bottles by around 3 to 1... and the best part... we used 0% plastic in our packaging. Now that's a clear win for the environment. 
We also say a hands down NO to palm oil. The use of palm oil is destroying the natural habitats of orangutans in Malaysia and Indonesia. Going Coco is a big believer in the preservation of natural rain-forests all around the world, for everyone's future. We can all do our little piece, buying eco-friendly palm free products. For more ideas, visit us on social media.
Our founder
 As a little girl I always dreamed of having my own business. Inspired by the many entrepreneurs in my family, I was always dreaming up with creative solutions for practical everyday problems in life. My imagination always ran wild as I drafted up ideas for new toys, cleaning products, fragrances, and clothes.  
I finally got the courage and resources to set up my first business after a long stint in the corporate world. It was a salon listing platform that to our great disappointment failed, but which was then morphed into a European beauty products reselling platform which again did not quite make it. However, out of this last venture, Going Coco was born. By exploring ways to include thank you gifts when we shipped beauty products to customers, my first shampoo bar came to life. I thought “What a fabulous product! 100% natural and zero waste. A complete contrast with all the plastic bottles out there, everyone should be using these”.
After 5 years of passionate dedication and with all my kids now at school, it was time to reassess things and decide whether to take the business to the next level. Going Coco products were 100% natural so that meant the shelf life was not great. I dedicated 2022 to reformulating the products; still keeping natural plant base ingredients as the base formula and drastically
upgrading and redesigning the packaging.
Fast forward a couple of years and Going Coco has grown into one of Australia’s favorite natural shampoo and conditioner bar brands and a perfect solution to our endless chemical and plastic woes. I can proudly say that around 3 plastic bottles are saved every time a bar is purchased. I have set an ambitious goal of saving 1,000,000 bottles by the end of next year.
I do hope you will join us in this wonderful journey ahead. I love hearing from our clients so please do not not ever hesitate to drop me a line.
With love,
 Lucila.x